![]() A corporate media kit serves as a reference point for all communications about the brand, maintaining alignment on key messaging, and providing critical information in a digestible manner.If increasing the chances of getting coverage for your company doesn’t sound appealing enough, here are a few more benefits of keeping all your press materials in media kits listed by PR experts: Since both media & press kits are more likely to be found online these days, the difference between them is not as visible.ĭo you really need to keep all press materials in one place?ĭefinitely. Media kits were usually seen as permanent documents that evolved over time, whereas press kits contained timely information and were rather used for events, updates, or product launches. Modern press kits come in different shapes and sizes: PDF files or folders (shared on company websites, online newsrooms, or via services like Dropbox and WeTransfer), entire web pages, and, occasionally, printed press materials.īack in the day, there was some distinction between media kits and press kits. ![]() – Alex Belanger, Digital PR Coordinator/Team Lead seoplus+ Simply put, an online press kit (also referred to as a media kit or PR kit) is a one-stop-shop for any information a media contact may need if they were to cover you in their news outlet.
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